House of Fraser

Hired for a short term contract to evaluate and make recommendations for the improvement of the Shopping Basket.

Define user journeys, interaction models, low fidelity sketches, wireframe and prototype to establish recommendations for the improvement of the checkout process and the inclusion of some new features which aim to aid conversion in the new year.

• 
• 
• 
• 
• 
• 
• 
• 
• 

Portfolio