House of Fraser (14-29 Nov)

• Evaluation of Shopping Basket User Journeys
• Creation of interaction models for specific journeys
• Low-fidelity concepts of recommendations
• High Fidelity prototypes of user journeys
• Engage with the businesses senior stakeholders

Working in a team environment, interacting with Directors, Product Managers and Programmers to create UX solutions to meet business requirements and that are feasible within the system architecture.

• Project lead on UX design. Tasked with the delivery of key business drivers for peak season.
• Concept design and low fidelity prototyping.
• Information architecture.
• High fidelity wireframes / prototyping using Axure.
• User interface specification and requirements (CSS, markup requirement).
• Visual design solutions for user interfaces.

The Dixons Group

• Design landing pages for suppliers (Sony, Panasonic etc) and related banners.
• Email marketing newsletters.
• Integrate supplier landing pages into CMS.
• Develop new features and pages as per business requirements.
• Advise on Multi Variant platforms and statistical analysis.
• Advising on Ecommerce best practice.

Ticket.com

• Analysis of user testing for translation into product design.
• Collaboration with Product Director, MD and Senior development engineers.
• Develop product wireframes based on business requirements.
• Advise on best practice for UX / UI.
• Translate business requirements and wireframes into a working product for launch.
• Establish the look and feel of the product.

e-Commerce - hotel reservations. Site ranked 475 worldwide (alexa.com). 1.5 million visitors per day.
As part of the front-end team of 5 designers and 8 developers (et al), my position entails identifying areas of improvement and/or potential user problems to give the customer the best possible experience and maximize revenue for the company.

• Work within a Perl HTML::TEMPLATE environment.
• Concept design solutions and hand-code directly into the application templates, ensuring multiple browser support and to web standards.
• Multi variant testing of new features across the website.
• Analyze and Report new features.
• CVS checkout of code to front-end servers, ensuring the minimum amount of downtime.
• Manage projects from conception to completion.

As part of Research and Development, this position involved evaluating processes to improve usability and conversion across the activehotels.com platform (consumer and affiliate sites).

• Work within a Java (J2EE) based environment.
• Co-ordinate Usability session’s to gauge a view of customer comments and feedback.
• A/B testing frame-work. Constantly test ‘new versus old’ for best possible conversion.
• Manage and co-ordinate weekly Email marketing campaigns for a list of over 700,000.

• Managing the design of the company’s websites.
• Migration to CMS for better title management and revenue.

• Design POS material across multiple media for Greene King within Brand guidelines.
• Project Management & experience with Information Architecture.
• CD-ROM design & build of digital brand guidelines for all major Greene King beers.

In addition to design-based projects, during 2002-2003 I lectured at Croydon College. Teaching BA (Hons) Photomedia to first year students and held Photography workshops and Technical Studies modules for other BA courses such as Fashion. Additionally I taught Multimedia applications (PhotoShop, DreamWeaver, etc) to BA students, across years 1-3 and all art based courses.

Working within a small team environment meant I was able to gain invaluable experience in a variety of areas, including client facing, managing projects & project planning. Our workload consisted of Web, CD-ROM and video graphics.